Cat’s Eye Group, celebrating its fifteenth year in business, announced on January 25, 2008 the launch of its new division. MarketingYourSmallBiz.com, an online information publishing business, will provide the best of successful strategies and practical approaches for driving more sales and increasing customer response. MYSB.com will launch with a free weekly e-tip—Marketing HotSpots—a reader-friendly blog, a website with small business facts and quotes and a monthly membership e-zine filled with creative, usable ideas to grow a small business through targeted marketing.

Bob Dunn, founder and publisher of MarketingYourSmallBiz.com, said, “After years of creating marketing and sales materials for small businesses in the Puget Sound area, Cat’s Eye Group has identified a significant need. Small businesses need overall marketing support—beyond the development of materials—but few have marketing support people on staff. And even fewer can afford to hire the huge, expensive marketing firms. The idea behind MarketingYourSmallBiz.com is to provide useful—and usable—advice at affordable rates; advice that small businesses can use every month to reach for success in their marketing and sales goals.”