The first oral hygiene themed boutique in the United States, formerly known as Tooth Pix, is celebrating their sixth year in business and has announced their re-branding campaign, including a name change to White2th (pronounced white tooth). Also recently launched is white2th.com, their modern new website.

White2th is the first brick and mortar store of its kind to offer consumers a single source for specialty, oral care products. Range of products include the finest quality and specially formulated items on the market today, like the revolutionary new Platypus flosser for those with braces, enamel re-mineralizing agents with Recaldent, such as MI Paste, specialty toothbrushes, aroma therapeutic toothpastes, and unique accessories that address specific oral care needs (such as night guards for teeth grinding, breath enhancers and mouth moisturizers for dry mouths).

The introduction of the ‘Smile Bar’, the go-to place for learning about new items and their usage, is paramount to the company’s commitment to customer service. Evelyn Perreault, Dental Hygienist and President, developed the retail concept to provide a one-stop solution for high end products while providing an enlightening, enjoyable experience for the consumer.

White2th recently relocated to 213 Main St., Northampton, after developing their business at Thornes Marketplace in Northampton, Ma. over the past five and a half years.
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CONTACT:
Evelyn M. Perreault, RDH