Management-Ware Solutions launches BuiltinTEXT™ pay-per-click In- Text Adverting Solution

Montreal, Quebec, November 7, 2007 - Management-Ware Solutions announces the launch of BuiltinTEXT™, a contextual advertising solution that delivers in-text advertising campaigns on premium publisher Web sites.

BuiltinTEXT is unobtrusive pay-per-click text advertising solution using a patent-pending text analysis technology to discover relevant keywords on a publisher’s Web page in real-time and automatically match them to relevant ads that are shown upon user mouse-over. The beauty of advertising with BuiltinTEXT is that advertisers only charged when potential customers click their links. BuiltinTEXT ad unit can incorporate text, graphics, audio and video, and the user is able to click through to the advertiser’s website link for additional information about the product or service.

For more about the BuiltinTEXT, visit the web site: http://www.builtintext.com

BuiltinTEXT is a technology created and distributed by Management-Ware Solutions, developed to locate words